Interbrand has released its Best Global Brands 2025 report, and Winkler Partners is proud to represent just over one-third of the 100 brands featured this year, including five of the top ten.

This year’s study highlights a pivotal shift: as artificial intelligence transforms how people choose, the rules of brand growth are changing faster than ever—potentially redefining the entire customer decision process. Interbrand notes that AI-powered agents are beginning to replace traditional customer journeys, compressing exploration, comparison, and selection. This shift moves influence away from brands and toward intelligent intermediaries, with profound implications for global brand strategy.

The 2025 ranking also underscores the rapid rise of brands deeply embedded in everyday digital behavior. NVIDIA surged an unprecedented +116%. Other fast risers include YouTube, Netflix, Uber, Nintendo, and Instagram—illustrating how digital-first brands are shaping the emerging landscape.

According to Interbrand, the strongest brands will be those that design for both humans and algorithms: staying visible to AI systems while continuing to build real emotional connection and loyalty.

Winkler Partners is honored to collaborate with these leading global brands. Our clients span a diverse range of industries, including luxury goods, software, hardware, consumer goods, e-commerce, beverages, and multimedia entertainment.

You can view Interbrand’s full Best Global Brands 2025 report here.