Trademark

Is Your Brand Protected in Taiwan? Challenges and Risks concerning “Unregistered Trademarks”


This article provides a brief introduction to legal rights related to unregistered trademarks in Taiwan. For brand owners accustomed to jurisdictions ...

June 15, 2026

What Types of Trademark Market Surveys Do Courts Accept? Insights from Judicial Decisions


In trademark litigation, whether involving trademark registration, opposition or invalidation proceedings, or infringement actions, courts frequently ...

January 15, 2026

What Should Applicants Be Aware of When Registering Trademarks Containing Green Terms or Images in Taiwan?


As global climate change intensifies and extreme weather events become more frequent, environmental awareness has grown significantly worldwide. Consu...

November 11, 2025

INTA Interview – Aligning Brand Protection with Environmental Goals: Three Questions with Peter Dernbach


Peter Dernbach, Coordinating Partner and member of the International Trademark Association (INTA) 2025 Leadership Meeting Project Team, was recently i...

August 28, 2025

Possible Alternatives to Address the Contested Issue of Copyrighted Material Training in Generative AI Models


Recently, the United States District Court for the Northern District of California handed Meta and Anthropic significant legal victories by finding th...

July 23, 2025

Counterfeit Crackdown! Penalty Reduction Standards
Amended to Remove Small-Scale Smuggling Loophole


In late February 2025, the Customs Administration of the Ministry of Finance announced proposed amendments to certain provisions of the Standards for ...

April 1, 2025

WP Contributes to Practical Law’s Doing Business in Taiwan


Our team, including Greg Buxton and Christine Chen, contributed to Practical Law’s Doing Business in Taiwan. This Q&A provides a high-level o...

February 19, 2025

Navigating Legal Boundaries During Olympic Fever: A Brief Discussion on Ambush Marketing


For a few weeks every four years all eyes turn towards the spectacle of sport that is the Olympic games. Despite the high costs associated with being ...

July 26, 2024