Each year Interbrand releases a list of the most valuable brands in the world. Winkler Partners represents 35 of the brands that made the Best Global Brands 2016 list, 10 of which are in the top 25. Interbrand measures both company brand value and product brand value in compiling its list.
Brands such as Facebook, whose value increased 48% year on year, and Amazon, whose rose 33%, show that increasingly, the brands with the most value are associated with technology and the Internet. The most valuable brand in the world is still Apple, which saw a 5% rise in its brand value over 2015, while electric car company Tesla made it into the list for the first time. Social media, ecommerce, software and IT solution providers as well as familiar hardware manufacturers feature heavily in the list, as do consumer goods and several luxury fashion brands including Louis Vuitton, Hermès and Gucci.
Winkler Partners currently represents 35 of these top global brands of 2016, an increase from 25 in 2015, and 18 in 2010. Brands that we have worked with are active in many fields, including fashion, software, hardware, consumer goods, ecommerce, beverages and media.
The full list of Best Global Brands 2016 can be found here.