Interbrand has released its 100 Best Global Brands list for 2018. Winkler Partners represents a third of the brands that made the list for this year, and half of the top ten.
Technology brands such as Google (2nd), whose value increased 10% year on year, and Amazon (3rd), whose rose 56%, show that increasingly, the brands with the most value are associated with the online world. The most valuable brand in the world for the 6th consecutive year is Apple, which saw a 16% rise in its brand value over 2017, while Spotify (92nd), a streaming music service provider from Sweden, made it into the list for the first time. Four other brands that made their inaugural entry in the list include French fashion house Chanel (23rd), French cognac brand Hennessy (98th), Japanese consumer electronics and gaming company Nintendo (99th) and Japanese automotive manufacturer Subaru (100th).
Winkler Partners currently represents 30 of these top global brands of 2018, a slight decrease from 32 in 2017, 35 in 2016, and an increase from 25 in 2015, and just 18 in 2010. Brands that we have worked with are active in many fields, including fashion, software, hardware, consumer goods, ecommerce, beverages and media.
The full list of Best Global Brands 2018 can be found here.