Interbrand has released its 100 Best Global Brands list for 2020. Winkler Partners represents a third of the brands that made the list for this year, including three of the top five brands and five of the top ten.
The Covid-19 pandemic has had a predictable impact on the rankings this year, with newcomer Zoom in 100th place, while other eCommerce and productivity brands such as Amazon (2nd), whose value increased 60% year on year, and Microsoft (3rd), whose rose 53%, show that some brands have been able to add value against the backdrop of social distancing measures and lockdowns. The most valuable brand in the world for the 8th consecutive year is Apple, which saw a 38% rise in its brand value over 2019, while Instagram (19th), a photo-based social network owned by Facebook made it into the list for the first time. Fashion and automotive brands saw their brand value fall or stay flat from 2019′s rankings.
Winkler Partners worked with 33 of these top global brands in 2019-20, a slight increase from 31 in 2019. Brands that we have worked with are active in many fields, including fashion, software, hardware, consumer goods, eCommerce, beverages and media.
The full list of Best Global Brands 2020 can be found here.