Each year Interbrand releases a list of the 100 Top Global Brands, which gives a clear picture of which brands are doing well and which aren’t. Of the brands that made the list, Winkler Partners represents 25 of them. Interbrand measures company brand value to compile its list.
Top risers such as Facebook, whose value increased 86% year on year, and Amazon, who rose 25%, show that increasingly, the biggest brands are tied to Internet use. Social media, eCommerce, software and IT solution providers as well as perennial favorites such as hardware manufacturers Apple and Samsung also feature heavily in the list. Four of the top ten are technology firms, with thirteen overall, the largest category on the list except for automotive brands, of which there are fourteen.
Winkler Partners currently represents 25 of these top global brands of 2014, an increase from 18 in 2010. Brands that we have worked with are active in many fields, from fashion to software, beverages to media.
The full list of 100 Top Global Brands can be found here.