Interbrand has released its 100 Best Global Brands list for 2017. Winkler Partners represents a third of the brands that made the list for this year, and half of the top ten.
Brands such as Facebook (8th), whose value increased 48% year on year, and Amazon (5th), whose rose 29%, show that increasingly, the brands with the most value are associated with technology and the Internet. The most valuable brand in the world for the 5th consecutive year is Apple, which saw a 3% rise in its brand value over 2016, while Netflix (78th), an entertainment and on-demand media provider, made it into the list for the first time. Two other brands that made their inaugural entry in the list are luxury car manufacturer Ferrari (88th) and software solutions provider Salesforce (84th). Social media, ecommerce, software and IT solution providers as well as familiar hardware manufacturers feature heavily in the list, as do consumer goods and several luxury fashion brands including Louis Vuitton (19th), Hermès (32nd) and Gucci (51st).
Winkler Partners currently represents 32 of these top global brands of 2017, a slight decrease from 35 in 2016, and an increase from 25 in 2015, and just 18 in 2010. Brands that we have worked with are active in many fields, including fashion, software, hardware, consumer goods, ecommerce, beverages and media.
The full list of Best Global Brands 2017 can be found here.