Each year Interbrand releases a list of the most valuable brands in the world. Winkler Partners represents 25 of the brands that made the Best Global Brands 2015 list, 10 of which are in the top 25. Interbrand measures both company brand value and product brand value to compile its list.
Brands such as Facebook, whose value increased 54% year on year, and Amazon, whose rose 29%, show that increasingly, the brands with the most value are associated with technology and the Internet. The most valuable brand in the world is still Apple, which saw a 43% rise in its brand value over 2014. Social media, eCommerce, software and IT solution providers as well as familiar hardware manufacturers feature heavily in the list. Perhaps based on growing sales and brand recognition in markets such as China and East Asia, several luxury fashion brands have made the list, in particular Hermes, who saw its value rise by 22%.
Winkler Partners currently represents 25 of these top global brands of 2015, an increase from 18 in 2010. Brands that we have worked with are active in many fields, from fashion to software, beverages to media.
The full list of Best Global Brands 2015 can be found here.