Interbrand has released its 100 Best Global Brands list for 2019. Winkler Partners represents a third of the brands that made the list for this year, including three of the top five brands.
Technology brands such as Google (2nd), whose value increased 8% year on year, and Amazon (3rd), whose rose 24%, show that increasingly, the brands with the most value are associated with the Internet, information technology and related hardware. The most valuable brand in the world for the 7th consecutive year is Apple, which saw a 9% rise in its brand value over 2018, while LinkedIn (98th), a professional social network now owned by Microsoft, made it into the list for the first time. Two other brands that made their inaugural entry in the list include the ride hailing service Uber (87th), and computer manufacturer Dell Technologies (63rd).
Winkler Partners worked with 31 of these top global brands in 2018-9, a slight increase from 30 in 2018. Brands that we have worked with are active in many fields, including fashion, software, hardware, consumer goods, ecommerce, beverages and media.
The full list of Best Global Brands 2019 can be found here.