Trademark

Update on draft amendments to the Trademark Act to accelerate trademark examination procedures


For many years, the Taiwan Intellectual Property Office (“TIPO”) has aimed to optimize and reduce the length of trademark examination procedures. ...

April 26, 2023

How are “well-known trademarks” defined under Taiwan’s Trademark Act?
—Supreme Administrative Court (Grand Chamber) No. 111-Da-1


To strengthen the protection of well-known trademarks, the 2003 amendment of the Trademark Act incorporated the “trademark dilution theory” into i...

April 25, 2023

Does the Use of a Trademark on Giveaways Constitute Trademark Use? Observing the Views Held by Taiwan Courts on Infringing Use and Bona Fide Use
— Part 1 Infringing Use


Modern day business managers use a variety of marketing techniques to promote consumer recognition of their company’s trademark or consumption of go...

April 18, 2023

Do I Need Clout to Protect My Name?
– The concurrence of name rights and trademark rights


After the fight for the 2022 Qatar World cup came to a close, a series of new battles in the world of trademarks popped up. In China, media outlets re...

April 7, 2023

Will I Waive my Right to Claim Trademark Infringement by Being Silent About Counterfeit Products?


For trademark owners, counterfeiting has always been a very troubling issue. Sometimes, even if a company knows that counterfeit goods are circulating...

December 13, 2022

Franchising in Taiwan: protecting your trademarks


Franchising arrangements are essentially just a specialized form of intellectual property license. A franchisor, or rights owner, licenses its intelle...

March 8, 2021

When claiming trademark priority in Taiwan, choice of country can make a difference


When filing a trademark application in Taiwan, an applicant may use the first application filed in a foreign jurisdiction to serve as a basis for a pr...

September 17, 2019

TIPO announces directions on third-party observations regarding trademark applications


The Taiwan Intellectual Property Office (TIPO) has released “Operational Directions on Trademark Applications Submitted by Third Parties”, which a...

July 1, 2019