Update on draft amendments to the Trademark Act to accelerate trademark examination procedures

For many years, the Taiwan Intellectual Property Office (“TIPO”) has aimed to optimize and reduce the length of trademark examination procedures. ...

How are “well-known trademarks” defined under Taiwan’s Trademark Act?
—Supreme Administrative Court (Grand Chamber) No. 111-Da-1

To strengthen the protection of well-known trademarks, the 2003 amendment of the Trademark Act incorporated the “trademark dilution theory” into i...

Does the Use of a Trademark on Giveaways Constitute Trademark Use? Observing the Views Held by Taiwan Courts on Infringing Use and Bona Fide Use
— Part 1 Infringing Use

Modern day business managers use a variety of marketing techniques to promote consumer recognition of their company’s trademark or consumption of go...

What You Should Know About the Labor-Management Conference in Taiwan

What is the Labor-Management Conference and why should you care? The Labor-Management Conference (“the Conference”) is a formal assembly of labor...

Do I Need Clout to Protect My Name?
– The concurrence of name rights and trademark rights

After the fight for the 2022 Qatar World cup came to a close, a series of new battles in the world of trademarks popped up. In China, media outlets re...

5 Things to Note in a Video Game Publishing Agreement

Since the turn of the century, the global video game business has grown at a rapid pace and in a manner that many view as nearly recession-proof. Acco...

Commercial Puffery or False Advertising? – The Boundary Lines for the Use of Superlative Claims

Consumers readily associate Red Bull energy drink with the slogan "Red Bull Gives You Wings," but most consumers do not actually believe they will gro...

Converting a Representative Office into a Branch Office

In April 2021, the Ministry of Economic Affairs revised certain rules relating to the formation of branch offices. One of the major changes now allows...