In The Know



WP proudly sponsors the Asia Rainbow Ride


Asia Rainbow Ride allows the LGBT+ community to be active, visible, and proud — precisely how we want everyone to feel at Winkler Partners. We…

August 28, 2023

Update on draft amendments to the Fair Trade Act


For the past couple of years, new innovative business models have started to emerge on the market. To address industries’ operational needs, the Taiwan Fair…

August 22, 2023

WTR1000: Winkler Partners recognized as top trademark firm


WTR 1000 2023 once again includes Winkler Partners as a top trademark firm in Taiwan. We received silver rankings in both litigation and prosecution. "The…

July 27, 2023

ChatGPT Use: Things You May Need to Know


ChatGPT – an AI-powered chatbot released by OpenAI in November 2022 – took the internet by storm. According to an article on the CNBC news,…

May 5, 2023
Wind Farm

2022 Environmental Report


For many years, Winkler Partners has aimed to reduce our negative impact on the natural environment, while looking for meaningful ways where we can create…

May 2, 2023

Does the Use of a Trademark on Giveaways Constitute Trademark Use? Observing the Views Held by Taiwan Courts on Infringing Use and Bona Fide Use
— Part 2 Bona Fide Use and Overall Comparison


The previous part of this article presents prevailing judicial views and the authors’ observations regarding infringing uses of trademarks on gifts. Below we focus on…

April 27, 2023

Update on draft amendments to the Trademark Act to accelerate trademark examination procedures


For many years, the Taiwan Intellectual Property Office (“TIPO”) has aimed to optimize and reduce the length of trademark examination procedures. Ever since the e-filing…

April 26, 2023

How are “well-known trademarks” defined under Taiwan’s Trademark Act?
—Supreme Administrative Court (Grand Chamber) No. 111-Da-1


To strengthen the protection of well-known trademarks, the 2003 amendment of the Trademark Act incorporated the “trademark dilution theory” into its text. Initially, Article 30,…

April 25, 2023

Does the Use of a Trademark on Giveaways Constitute Trademark Use? Observing the Views Held by Taiwan Courts on Infringing Use and Bona Fide Use
— Part 1 Infringing Use


Modern day business managers use a variety of marketing techniques to promote consumer recognition of their company’s trademark or consumption of goods and services. Offering…

April 18, 2023

What You Should Know About the Labor-Management Conference in Taiwan


What is the Labor-Management Conference and why should you care? The Labor-Management Conference (“the Conference”) is a formal assembly of labor and management representatives gathered…

April 14, 2023

Do I Need Clout to Protect My Name?
– The concurrence of name rights and trademark rights


After the fight for the 2022 Qatar World cup came to a close, a series of new battles in the world of trademarks popped up.…

April 7, 2023

5 Things to Note in a Video Game Publishing Agreement


Since the turn of the century, the global video game business has grown at a rapid pace and in a manner that many view as…

January 16, 2023

Commercial Puffery or False Advertising? – The Boundary Lines for the Use of Superlative Claims


Consumers readily associate Red Bull energy drink with the slogan "Red Bull Gives You Wings," but most consumers do not actually believe they will grow…

January 4, 2023

Converting a Representative Office into a Branch Office


In April 2021, the Ministry of Economic Affairs revised certain rules relating to the formation of branch offices. One of the major changes now allows…

December 20, 2022

Will I Waive my Right to Claim Trademark Infringement by Being Silent About Counterfeit Products?


For trademark owners, counterfeiting has always been a very troubling issue. Sometimes, even if a company knows that counterfeit goods are circulating on the market…

December 13, 2022

Can Video Game Developers State That They Will Provide a “High Likelihood” of Winning Prize Items in Their Advertisements?


In a bid to induce gamers to purchase games or in-game treasures, video game developers have historically employed the language of “a high likelihood of…